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Privacy Policy

Last updated: [22 Jan 2026]

1. Who we are

This website is operated by Hei Business Consultancy(“we”, “us”, “our”).
If you have questions about this policy or your personal data, contact: info@heibc.

2. What this policy covers

This Privacy Policy explains how we collect, use, disclose, and protect personal data when you:

  • visit our website, and/or

  • contact us through our forms, email, or other channels.

3. Personal data we collect

Depending on how you interact with us, we may collect:

  • Contact details: name, email address, phone number, company, job title

  • Enquiry details: information you submit in messages or forms

  • Usage data: IP address, device type, browser, pages viewed, time spent, referring pages

  • Cookies and similar technologies (see Section 7)

We do not intentionally collect personal data from children.

4. How we use your personal data

We may use personal data to:

  • respond to enquiries and provide requested information

  • schedule meetings and communicate with you

  • provide and improve our services and website experience

  • send updates or marketing communications where permitted by law and/or with your consent

  • manage security, prevent fraud, and maintain website integrity

  • comply with legal obligations.

5. Legal basis (Singapore PDPA)

We generally collect, use, or disclose personal data based on:

  • your consent (e.g., submitting a form), and/or

  • purposes you would reasonably expect in the circumstances, and/or

  • where required or permitted under applicable law.

You may withdraw consent at any time by contacting us (Section 11).

6. Sharing and disclosure

We do not sell personal data. We may disclose personal data to:

  • service providers who help operate our website and business (e.g., website hosting, email, analytics, CRM)

  • professional advisers (e.g., legal, accounting) where necessary

  • authorities where required by law.

Service providers are required to protect your data and only process it for our instructions.

7. Cookies and analytics

We may use cookies and similar technologies to:

  • enable website functionality

  • understand site usage and improve performance

  • support analytics and marketing (if enabled)

You can control cookies through your browser settings. Disabling cookies may affect site functionality.

Analytics tools (if applicable): [Google Analytics / Meta Pixel / LinkedIn Insight Tag / Others]
If you use these tools, list them here and (optionally) link to their privacy info.

8. International transfers

Your data may be processed or stored outside Singapore (e.g., by hosting or cloud providers). Where this occurs, we take reasonable steps to ensure your data receives a comparable level of protection.

9. Data retention

We retain personal data only as long as necessary for the purposes described above, unless a longer retention period is required or permitted by law. We then delete or anonymise it.

10. Security

We use reasonable administrative, technical, and physical safeguards to protect personal data. However, no method of transmission or storage is 100% secure.

11. Your rights (access, correction, withdrawal)

You may request to:

  • access your personal data

  • correct inaccurate personal data

  • withdraw consent (which may affect our ability to provide services)

To make a request, contact us at info@heibc.com We may need to verify your identity.

12. Third-party links

Our website may contain links to third-party sites. We are not responsible for their privacy practices. Please review their policies before providing personal data.

13. Changes to this policy

We may update this Privacy Policy from time to time. The latest version will be posted on this page with the updated date.

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